Saturday, February 4, 2012

The Ads of Superbowl XLVI

Suzuki Sled Commercial

I've never been a huge fan of football. Most of the time, I view it as a bunch of grown men tackling each other. However, growing up in a house with my dad and three brothers who were huge sports fans, it was impossible to turn a blind eye to the sport and I gained an appreciation of it.
One can't deny the appeal of Super Bowl XLVI (46).

This year's game is set to draw over 111,000,000 viewers average. I had no idea whom I would be rooting for this year. I kept hearing that everyone wanted the Giants to win and didn't realize that the Patriots were the other team until I heard about Tijuan Underwood.

Photo: Yahoo Sports

I recently read and the fact that he was cut from the team the day before the Superbowl. The kicker is that he was cut for no reason except that it was a "business decision". Never mind that this guy had such pride for his team, he had his hair cut in a special cut celebrating it. That's like not giving a kid his gifts on Christmas morning when all along you were telling the kid how great Christmas is going to be this year. Well, thanks Bill Belicheck, because you've made it easy to choose.

Bring On The Ads!
Thankfully, the Superbowl isn't just about football. For a passive fan such as myself, it's equally enjoyable watching the halftime show as well as the ads. Many people have parties which make it quite a fun atmosphere.

True creativity and brilliance is shown after the kickoff heads to a commercial break. A 30-second ad will cost $3.5 million USD. Many of the ads will go on to win Clio awards. The best of the lot will be responsible for active discussion at the water cooler on Monday morning.

There are going to be at least four ads featuring dogs this year. One of my favorite ads that I got a sneak peek of is The Bark Side From Volkswagen. Another ad that endeared me was Sled by the Subaru Car Company. Promoting the latest car from it's Suzuki line, this ad beautifully shows the sled dogs enjoying a ride in the new Kizashi their owner picked up. Since I don't like spoiling things, I'll leave the rest of what happens to "Tune In Tomorrow."

What's really great about the ad is the backstory. The rapper 50 Cent uses Movin' On Up as the song. The dogs used for the ad were recruited from Alberta, Canada, and were coordinated and handled by Flo Krisko, one of the most respected animal coordinators and trainers in the Motion Picture Industry. It also had the American Humane Association overseeing the shoot so there would be no issues of inappropriate mishandling or abuse.
Help The Red Cross
Also on Super Bowl Sunday, Suzuki will give away BARKCODE® tags to the first 1,000 consumers to register on the Kizashi Kicks website. Each personalized pet identification tag has a scannable 2D code, making it easy for pet owners to be reunited with their four-legged friends when they are lost or even misplaced during a natural disaster.

Every tag that is ordered through the Kizashi Kicks website, BARKCODE®, on behalf of Suzuki, will donate three dollars to the American Red Cross for disaster relief and preparation to help people and pets. For additional information on BARKCODE®, please visit

Staying true to form, Subaru is also encouraging dog owners to get out and about with their dogs. Their Facebook Fan Page has a pledge to walk with your dog on Superbowl Sunday so you and your dogs can both benefit from a healthy walk. Whether it's before, after or during the game, one should just do it.

As you can see, the Super Bowl is so much more than just a game.

Let's Discuss!

What do you like best about the Superbowl? What team are you rooting for this year?

It's All Related!

Superbowl Funday
The Bark Side From Volkswagen

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