The Best Dog Commercials Of The Super Bowl

Super Bowl XLVI was as popular as ever. With a 47.8 rating and 48.3 rating for the halftime show, most networks would be elated with the ratings. After the game ended, on Twitter, there was an average of 12,233 tweets per second.

1. The Dog Strikes Back
The ads didn't disappoint either. My favorite ad was The Dog Strikes Back from Volkswagen (pictured above). It was adorable seeing the overweight dog wanting to get through the doggie door and making weight loss as part of its mission. Played by the animal actor Bolt, this St. Bernard/Australian Shepherd mix was a stunner. Many people know how hard it is to lose weight and watching this dog was inspiring. What's even better was that the Volkswagen Beetle, the car being advertised, wasn't shown till the end of the segment. This way the image of the car sticks with you as well as the joy from watching the dog. The only thing I didn't like was the Darth Vader bit at the end. It seemed like it was stuck on to fill time, and had no connection to the cool dog antics.
2. SKECHERS - GO RUN Mr. Quiggly!
While dogracing is becoming a thing of the past, I was totally impressed by this commercial by Sketchers. The French bulldog Mr. Quiggly was adorable and showed how he stood out in the crowd. It was a very effective way to communicate the brand of Skechers shoes.
3. Bud Light - "Here We Go" Rescue Dog
I'm not much of a beer drinker, but watching this commercial, I couldn't help but smile. It was so clever in how they used the dog. The most impressive thing about this is the fact that they mentioned rescue dogs and even created a special Facebook Page encouraging adopting rescue pets.

Honorable Mention

Well, those were my favorites. I also enjoyed the ad promoting The Voice. I thought it was clever and hilarious. It reminded me of a cross between The Matrix and Mortal Kombat.

Let's Discuss!

What was your favorite commercial of the Super Bowl?

It's All Related!

Super Bowl Fun For Dog Owners
The Bark Side
The Ads of Super Bowl XLVI

The Ads of Superbowl XLVI

Suzuki Sled Commercial

I've never been a huge fan of football. Most of the time, I view it as a bunch of grown men tackling each other. However, growing up in a house with my dad and three brothers who were huge sports fans, it was impossible to turn a blind eye to the sport and I gained an appreciation of it.
One can't deny the appeal of Super Bowl XLVI (46).

This year's game is set to draw over 111,000,000 viewers average. I had no idea whom I would be rooting for this year. I kept hearing that everyone wanted the Giants to win and didn't realize that the Patriots were the other team until I heard about Tijuan Underwood.

Photo: Yahoo Sports

I recently read and the fact that he was cut from the team the day before the Superbowl. The kicker is that he was cut for no reason except that it was a "business decision". Never mind that this guy had such pride for his team, he had his hair cut in a special cut celebrating it. That's like not giving a kid his gifts on Christmas morning when all along you were telling the kid how great Christmas is going to be this year. Well, thanks Bill Belicheck, because you've made it easy to choose.

Bring On The Ads!

Thankfully, the Superbowl isn't just about football. For a passive fan such as myself, it's equally enjoyable watching the halftime show as well as the ads. Many people have parties which make it quite a fun atmosphere.

True creativity and brilliance is shown after the kickoff heads to a commercial break. A 30-second ad will cost $3.5 million USD. Many of the ads will go on to win Clio awards. The best of the lot will be responsible for active discussion at the water cooler on Monday morning.

There are going to be at least four ads featuring dogs this year. One of my favorite ads that I got a sneak peek of is The Bark Side From Volkswagen. Another ad that endeared me was Sled by the Subaru Car Company. Promoting the latest car from it's Suzuki line, this ad beautifully shows the sled dogs enjoying a ride in the new Kizashi their owner picked up. Since I don't like spoiling things, I'll leave the rest of what happens to "Tune In Tomorrow."

What's really great about the ad is the backstory. The rapper 50 Cent uses Movin' On Up as the song. The dogs used for the ad were recruited from Alberta, Canada, and were coordinated and handled by Flo Krisko, one of the most respected animal coordinators and trainers in the Motion Picture Industry. It also had the American Humane Association overseeing the shoot so there would be no issues of inappropriate mishandling or abuse.

Help The Red Cross

Also on Super Bowl Sunday, Suzuki will give away BARKCODE® tags to the first 1,000 consumers to register on the Kizashi Kicks website. Each personalized pet identification tag has a scannable 2D code, making it easy for pet owners to be reunited with their four-legged friends when they are lost or even misplaced during a natural disaster.

Every tag that is ordered through the Kizashi Kicks website, BARKCODE®, on behalf of Suzuki, will donate three dollars to the American Red Cross for disaster relief and preparation to help people and pets. For additional information on BARKCODE®, please visit http://www.barkcode.com.

Staying true to form, Subaru is also encouraging dog owners to get out and about with their dogs. Their Facebook Fan Page has a pledge to walk with your dog on Superbowl Sunday so you and your dogs can both benefit from a healthy walk. Whether it's before, after or during the game, one should just do it.

As you can see, the Super Bowl is so much more than just a game.

Let's Discuss!

What do you like best about the Superbowl? What team are you rooting for this year?

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Superbowl Funday
The Bark Side From Volkswagen

The Bark Side: 2012 Volkswagen Game Day Commercial Teaser - YouTube

Happy Monday Folks! With the Superbowl being less than a couple weeks away, one thing is certain. Clever ads are soon to follow. This video is by Volkswagen and they do a great job where the dogs bark to the Darth Vader Theme from Star Wars.

How popular is this video? It's been view over 7.2 million times. Enjoy and please share your thoughts below.

Superbowl Funday

This year's superbowl was the largest event ever watched on television yielding 111 million viewers in this country alone. Part of my plan for the day was to take the dogs to the dog park. I found this dog park that was a half an hour away and took all three dogs there. I had done this as part of Subaru's Dog Walk Event.

A New Adventure

Going to the park, I was in for a treat. There were two fenced in areas for dogs. One area was for smaller dogs and the other was for larger dogs.

We first went to the smaller dog area and the dogs were having a great time. They were on their

own and could roam around at their leisure. At the large park next door, there were about 5 or 6 Siberian Huskies. Since Cookie and Homer could be better socialized, I took them from the smaller dog area to the larger area 10 minutes later.

Homer Investigating The Park

Gigi was thrilled to meet new friends. Homer was excited to have a new territory to sniff. Cookie however, wasn't coming in any time soon. I gave her time to come in on her own, but when one of the other dogs darted out, I realized that I would have to pick up Cookie and carry her in. Cookie didn't seem to mind and stayed by my side the entire time.

Big Vs. Little

Since Homer is very unpredictable in how he reacts with other dogs, I watched him very closely. Siberian Huskies are extremely playful dogs and they can be a little bit on the rough side. In Homer's case, this is ideal because he tends to be that way when he plays with Gigi and Cookie.

He was good for about 20 minutes and then he fear kicked in and he tried to start a fight with an older husky. I immediately told him that we are going home and put on his leash. As we were leaving there was a little Scottish Terrier mix coming in.

I held Homer back since he was in his mode. Sure enough Homer was barking to let that terrier know who was boss. I then let Gigi approach to say hello. Gigi is one of those dogs who loves everyone, so I knew there wouldn't be any issues with her. It turned out there wasn't.

Heading Home

Believe it or not, the hardest part of my dog park visit was getting the dogs ready to go back home. Once we got to the car, I noticed that both Cookie and Gigi had a bunch of snow caught in their fur. Since their hair is curly and long, it took me a while to get everything out.

Once we got home, the difference in the dogs was well worth it. Homer was much calmer and the girls seemed to be enjoying their quiet time as well.

Let's Discuss!

Do you take your dogs to the dog park in the winter time? How did your dog's partake in the Superbowl festivities?

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Superbowl Fun For Dog Owners

Photo: PR Newswire

Subaru, known for its "Dog Tested, Dog Approved" commercials is one of the most dog-friendly car companies out there. Their dogs, Olive (a black Shar Pei mix) and Zelda (a Golden Retriever Mix) are rescue dogs that have been featured in their car commercials. The commercials have been a huge hit.

Superbowl Game Day Dog Walk

Suburu is having a special event on February 6th for its pet owners. Since the average person consumes a total of 3,000 calories (3,500 net calories put on a pound) on Superbowl Sunday, it can only help to be active. You can sign up on their website to pledge to walk your dog on Superbowl Sunday. Participants will receive a special doggy package from Subaru while supplies last. So far, they have 2,333 pledges and counting. The website also has a dog park finder where you can take your dog for the day.

The company is also choosing to sponsor the Puppy Bowl VII and foregoing traditional game day advertising.

Wanna Pledge Too?

If you would like to more about this and join the thousands of people participating please visit their signup page at Subaru.com or their Facebook page.

Let's Discuss!

How do your dogs celebrate Superbowl Sunday?

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