Super Bowl XLVI was as popular as ever. With a 47.8 rating and 48.3 rating for the halftime show, most networks would be elated with the ratings. After the game ended, on Twitter, there was an average of 12,233 tweets per second.
- The Dog Strikes Back The ads didn't disappoint either. My favorite ad was The Dog Strikes Back from Volkswagen (pictured above). It was adorable seeing the overweight dog wanting to get through the doggie door and making weight loss as part of its mission. Played by the animal actor Bolt, this St. Bernard/Australian Shepherd mix was a stunner. Many people know how hard it is to lose weight and watching this dog was inspiring. What's even better was that the Volkswagen Beetle, the car being advertised, wasn't shown till the end of the segment. This way the image of the car sticks with you as well as the joy from watching the dog. The only thing I didn't like was the Darth Vader bit at the end. It seemed like it was stuck on to fill time, and had no connection to the cool dog antics.
- SKECHERS - GO RUN Mr. Quiggly! While dogracing is becoming a thing of the past, I was totally impressed by this commercial by Sketchers. The French bulldog Mr. Quiggly was adorable and showed how he stood out in the crowd. It was a very effective way to communicate the brand of Skechers shoes.
- Bud Light - "Here We Go" Rescue Dog I'm not much of a beer drinker, but watching this commercial, I couldn't help but smile. It was so clever in how they used the dog. The most impressive thing about this is the fact that they mentioned rescue dogs and even created a special Facebook Page encouraging adopting rescue pets.
Honorable MentionWell, those were my favorites. I also enjoyed the ad promoting The Voice. I thought it was clever and hilarious. It reminded me of a cross between The Matrix and Mortal Kombat.
Let's Discuss!What was your favorite commercial of the Super Bowl?
It's All Related!Super Bowl Fun For Dog Owners
The Bark Side
The Ads of Super Bowl XLVI