Tuesday, November 9, 2010

Giving His Readers A Say

Bad to the Bone: Memoir of a Rebel Doggie Blogger
There's a new author in town who's changing the way books are sold. Bo Hoefinger, a lovable Golden Retriever/Chow-chow mix from Georgia who's the author behind this bright idea.

How This Works

This was first done by the rock band Radiohead when they released their album a few years ago. The author thought it would be a great idea to do it with a book so he incorporated this feature into his website.

In order to get the word out, the author is offering a "Pay What You Want" option if you buy the book on the Bad To The Bone Memoir website, you can pay whatever price you want to get the book. This is a brilliant marketing promotion! An important detail is the more you pay, the more animal rescue groups will benefit since Bo will be donating the profits of the book sales to them. Personally, I hope to be able to review this after school slows down a little.

Let's Discuss!

Have you read this memoir? What are your thoughts? Have you ever done a pay as you go offer?

Learn More About It

If you would like to learn more about this innovative offer, please see the following links:

Author Says Pay What You Want
Bad To The Bone Memoir Website
Buy From Amazon (my affiliate link)

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